Privacy policy
Taif Al Emarat Perfumes ("Taif Al Emarat", "we", "us", or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal data when you visit or make a purchase through bh.taifalemarat.com, communicate with us, visit our stores, or otherwise use our services in the Kingdom of Bahrain.
We process personal data in accordance with applicable laws and regulations of the Kingdom of Bahrain, including Law No. 30 of 2018 issuing the Personal Data Protection Law ("PDPL"), as amended or supplemented from time to time.
1. Personal Data We Collect
Depending on how you interact with us, we may collect personal data including:
- Name
- Email address
- Telephone number
- Billing and delivery address
- Order and purchase information
- Account information
- Payment and transaction information
- Customer service communications
- Product reviews and feedback
- Marketing preferences
- IP address
- Browser and device information
- Website usage and browsing information
- Cookie and similar technology information
- Any other information you voluntarily provide to us
Payment card information may be processed through our authorized payment service providers. We do not intentionally retain complete payment card details unless necessary and permitted under applicable requirements.
2. How We Collect Personal Data
We may collect personal data:
- directly from you when you create an account, place an order, contact us, subscribe to communications, or provide information;
- automatically when you use our website, including through cookies and similar technologies;
- from payment, delivery, technology, analytics, marketing, fraud-prevention, and other service providers where permitted; and
- from other lawful sources where applicable.
3. How We Use Personal Data
We may process your personal data for purposes including:
- processing and fulfilling orders;
- arranging delivery;
- processing payments and refunds;
- creating and managing customer accounts;
- providing customer support;
- communicating about orders and services;
- preventing fraud and unauthorized transactions;
- maintaining the security of our website and systems;
- improving our website, products, services, and customer experience;
- conducting analytics and measuring website performance;
- managing product reviews and customer feedback;
- complying with legal and regulatory requirements;
- establishing, exercising, or defending legal rights; and
- sending marketing and promotional communications where permitted by applicable law.
We will process personal data only where we have an appropriate basis for doing so under applicable Bahrain law.
4. Marketing Communications
Where required, we will obtain the appropriate consent before using your personal data for marketing purposes.
Providing a telephone number or email address for the purpose of completing an order does not by itself mean that you are required to receive promotional communications.
Where you have opted in or where otherwise permitted by applicable law, we may send information about products, new launches, promotions, special offers, and other relevant updates.
You have the right to object to the use of your personal data for direct marketing.
You may unsubscribe or withdraw your marketing preference at any time through the unsubscribe mechanism provided in our communications or by contacting Customer Support.
Withdrawing from marketing communications will not prevent us from sending necessary transactional or service-related communications concerning your orders or account.
5. Cookies & Similar Technologies
Our website may use cookies and similar technologies to:
- operate essential website functionality;
- remember preferences;
- understand website usage;
- improve website performance;
- measure marketing effectiveness; and
- provide relevant advertising where permitted.
Where consent is required for non-essential cookies or similar tracking technologies, we will provide an appropriate mechanism for you to make your choice.
You may also manage certain cookies through your browser settings. Disabling some cookies may affect certain website functions.
Further information may be provided through our Cookie Policy or cookie preference management tool.
6. Sharing Personal Data
We do not sell personal data.
Where necessary and permitted by applicable law, we may disclose personal data to:
- Taif Al Emarat group companies and relevant branches;
- payment processors and financial service providers;
- delivery and logistics providers;
- website hosting and technology providers;
- customer support providers;
- analytics and marketing service providers;
- fraud prevention and security providers;
- professional advisers, auditors, and insurers;
- government, regulatory, judicial, or law-enforcement authorities where legally required; and
- potential purchasers or successors in connection with a legitimate corporate transaction, subject to applicable legal requirements.
Service providers receiving personal data on our behalf are expected to use it only for the applicable purposes and to protect it appropriately.
7. International Transfer of Personal Data
Some of our group companies, technology providers, payment providers, logistics providers, or other service providers may operate outside the Kingdom of Bahrain.
Where personal data is transferred outside Bahrain, we will take the measures required under the Bahrain Personal Data Protection Law and applicable decisions and regulations concerning international transfers of personal data.
Where legally required, this may include ensuring that the destination provides an adequate level of protection, obtaining applicable authorization, implementing appropriate safeguards, or relying on another legally permitted basis for the transfer.
8. Data Security
We implement appropriate technical and organizational measures designed to protect personal data against unauthorized access, unlawful processing, accidental loss, destruction, alteration, or disclosure.
These measures may include access controls, security safeguards, encryption where appropriate, and internal procedures designed to protect personal information.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Customers are also responsible for maintaining the confidentiality of their account credentials and passwords.
9. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and as required to meet applicable legal, accounting, regulatory, fraud-prevention, dispute-resolution, and operational requirements.
When personal data is no longer required, we will take appropriate steps regarding its deletion, anonymization, or secure handling in accordance with applicable requirements.
10. Your Personal Data Rights
Subject to the conditions and limitations provided under Bahrain's Personal Data Protection Law, you may have rights regarding your personal data, including the right to:
- request information about the personal data being processed;
- request access to applicable personal data;
- request correction, updating, blocking, or erasure where legally applicable;
- object to certain processing;
- object to processing for direct marketing purposes; and
- exercise other rights available under applicable Bahrain data protection law.
We may request reasonable information to verify your identity before processing a data-subject request.
You may also have the right to submit a complaint to the competent Personal Data Protection Authority in the Kingdom of Bahrain, subject to applicable procedures.
11. Children's Personal Data
Our online store is intended for customers legally capable of making purchases.
We do not knowingly seek to collect children's personal data for purposes inconsistent with applicable law. Where personal data relating to a minor requires the authorization or consent of a parent, guardian, or legal representative, we will handle such information in accordance with applicable Bahrain requirements.
12. Fraud Prevention & Legal Compliance
Where necessary and permitted by law, personal data may be processed or shared with appropriate service providers, financial institutions, authorities, or other relevant parties for fraud prevention, security, legal compliance, dispute resolution, or the establishment, exercise, or defence of legal claims.
13. Customer Service Communications
Where permitted by applicable law, customer service communications may be recorded or retained for purposes such as quality assurance, staff training, complaint resolution, security, fraud prevention, and regulatory compliance.
Where notification or consent is legally required for call recording, the appropriate notice or mechanism will be provided.
14. Product Reviews
Where you submit a product review, rating, question, or other content for publication, some of that information may be displayed publicly on our website.
We recommend that you do not include sensitive personal information in publicly submitted reviews or comments.
15. Third-Party Services & Links
Our website may contain links to or integrations with third-party websites, payment providers, social media platforms, or other services.
Their processing of personal data may be governed by their own privacy policies. We encourage customers to review the applicable privacy information before providing personal data directly to a third party.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices, technology, services, or applicable legal and regulatory requirements.
The updated policy will be published on our Bahrain website with the revised "Last Updated" date.
Where required by applicable law, we will provide additional notice or obtain consent regarding material changes.
17. Contact Us
If you have questions about this Privacy Policy, wish to exercise your personal data rights, or have a concern regarding the processing of your personal data, please contact:
Taif Al Emarat Perfumes – Customer Support
Email: support@taifalemarat.com
WhatsApp: +973 3344 4599
Customer Support Hotline: +971 800 8243
We will handle privacy-related requests in accordance with applicable Bahrain data protection requirements.